MATERIAL ISSUE
BARNES & NOBLE NOOK PACKAGING / 2011
Package Design and Art Direction
for the 2nd Edition Nook.
Design and Art Direction of render style /
Related: Ammunition
ICON SYSTEMS / 2007 - 2011
Icon Systems designed and developed
for various clients.
BRAND IDENTITIES / 2006 - 2010
Brand Identities designed and developed
while at Chandelier, Marque and Autograph.
Brand Identity, Brand Strategy /
Related: Marque Creative
OLD NAVY ACTIVE WEAR / 2010
Brand Identity for Old Navy's active wear
for both men and women.
Art Direction, Brand Positioning
and Brand Identity /

Related: Barry Robinson
THREE STICKS REBRAND / 2010
Rebranding of Three Sticks Winery
based in Sonoma, CA
Art Direction and Brand Strategy /
Related: Barry Robinson
THREE STICKS SPRING ESTATE / 2010
Estate Photography of Three Sticks Winery
and Durell Vineyard in Sonoma, CA
Art Direction and Set Design /
Related: Michael Wright
STELLA McCARTNEY FOR ADIDAS / 2010
Featured in Los Angeles, New York,
San Francisco and Las Vegas /
Environmental Design, Window Displays,
In-Store POP and Production /

Related: MadeThought
SHBOOTIE / 2010
Fashion accessory for high heel shoes
Brand Positioning, Brand Identity,
Marketing Collateral /

Related: Barry Robinson
GUGLIELMO WINERY MARKETING / 2009
Family owned winery in Morgan Hill, CA
Brand Positioning, Brand Identity,
Package Design, Marketing Collateral /

Related: Barry Robinson
STELLA McCARTNEY FOR ADIDAS / 2009
Featured in Los Angeles, New York,
San Francisco and Las Vegas /
Environmental Design, Window Displays,
In-Store POP and Production /

Related: Ben Ingham
PHOTOGRAPHER RAFAEL ASTORGA / 2009
Portland based fashion and sports photographer /
Brand Identity and Printed Promotional Mailer /
Related: Rafael Astorga
GUGLIELMO WINERY / 2009
Family owned winery in Morgan Hill, CA /
Brand Positioning, Brand Identity,
Package Design, Marketing Collateral /

Related: Barry Robinson
GUGLIELMO WINERY ESTATE / 2009
Family owned winery in Morgan Hill, CA /
Art Direction and Set Design /
Related: Zabrina Tipton
ADIDAS SP HOLIDAY / 2008
Featured in Los Angeles, New York, Chicago,
Seattle, San Francisco, Houston and Las Vegas /
Environmental Design, Window Displays,
In-Store POP and Marketing Collateral /
STELLA McCARTNEY FOR ADIDAS / 2008
Featured in Los Angeles, New York,
San Francisco and Las Vegas /
Environmental Design, Window Displays,
In-Store POP and Production /

Related: Ben Ingham
ADIDAS SP BACK TO SCHOOL / 2008
Featured in Los Angeles, New York, Chicago,
Seattle, San Francisco, Houston and Las Vegas /
Art Direction, Environmental Design,
Window Displays, In-Store POP and Production /

Related: Rafael Astorga
ADIDAS ORIGINALS GRÜN / 2008
Featured in Los Angeles, New York, Portland,
Berkeley, Miami, Chicago and Philadelphia /
Art Direction, Tone of Voice, Window Displays,
In-Store POP and Production
NY FESTIVALS / 2007, 2008
International advertising award competition /
Print and online Call for Entries campaign /
Related: Tore Claesson
SHADOW SANS TYPEFACE / 2007
Display typeface created in FontLab /
Available as a free digital download, inquire within
UNITED NATIONS TYPEFACE / 2007
OpenType typeface created in FontLab /
Available as a free digital download, inquire within
DELICATESSEN NEW YORK / 2007
Mark Thomas Amadei owned NY Delicatessen
located in the heart of SoHo /
Brand Strategy and Brand Identity /
Related: David Joseph
YAMAMOTO / 2007
Lookbook for independent fashion designer /
Design and Art Direction /
Related: Yoshiaki Sekine
LANGHAM HOTELS INTERNATIONAL / 2006
RFP for the rebranding of Langham Place and
The Langham located in Hong Kong and London /
Brand Strategy and Development /
Related: makelike
FOUND MATERIAL
HOME HEATING IS SEXY
October 25th, 2011
Untold tons of carbon were being pumped into
the air, with people losing billions of dollars in
energy costs, all because there was no easy,
automatic way to control the temperature.
But what if you could apply all the skills
and brilliance of Silicon Valley to produce
a thermostat that was smart, thrifty
and so delightful that saving energy was
as much fun as shuffling an iTunes playlist?
PATRICK DRAWS THINGS
October 23rd, 2011
Excited to be collaborating with L.A. based
illustrator Patrick Hruby. He employs vibrant hues
and interesting shapes to depict the blustery warm
East wind. His use of geometric shapes is visually
striking and provides a playful image to an
invisible force of nature. A punchy color palette,
sharp forms and elements of nature are evident
throughout his work, and his compositions
are clean and thoughtful.
IT'S ALIVE!
September 7th, 2011
Moving Brands has come up with a proposed
identity for Wikipedia. The mark is created
from five lines that reference the Wikipedia
5 pillars and also represents the nine sister
with nine equidistant nodes. As a living identity,
the mark uses javascript to self-generate a
unique movement and mark for every search
term. Pretty nice.